Vernon, NJ (August 22, 2017) – Mountain Creek Resort, Inc. is proud to announce its long-term partnership with SNOW Operating in the resort’s winter ski, snowboard and snow tubing businesses as well as the mountain biking operation. SNOW’s team will be transitioning into the role over the next few months with the resort’s owners, the Koffman family of Binghamton, NY. SNOW Operating’s services and expertise in improving the guest experience are sought after by resorts worldwide, from Whistler Blackcomb, BC to Aspen Snowmass, CO to Genting Secret Garden Resort in China. Mountain Creek marks a homecoming for SNOW, as its founder and executive team all got their resort industry start working at the resort previously.
“Mountain Creek has always felt like home to me. I grew up here in Vernon and my family still lives in town. I got my first job parking cars at the resort and I owe so much of my success to the skills I learned and people I met while working at Mountain Creek. I couldn’t be more excited to return to the resort and get to play a role in helping to secure its future for generations to come. Over the next weeks, months and years, I am confident that our guests will see that we are committed to making Mountain Creek the best resort possible for them, for the community and for our employees. We can’t wait to get started and look forward to an amazing winter together this year,” stated Joe Hession, CEO of SNOW Operating and President of Mountain Creek.
SNOW Operating plans on bringing the same skills that have made it so widely sought after by resorts the world over to Mountain Creek. The plans include a strong focus on the guest experience, a returned attention to the resort’s core businesses and a commitment of resources into the resort’s infrastructure, including a $5 Million investment into improved snowmaking capabilities over the next five years.
“We are very excited about this partnership with SNOW Operating. Joe and his team are highly respected throughout the industry as thought leaders and innovators in the area of resort operations. Couple that with their strong personal connections to Mountain Creek and this area, and I know they are going to do great things for the resort and this community. We look forward to a long and mutually beneficial partnership for all.” Jeffrey Koffman, Owner, Mountain Creek Resort, Inc.
Mountain Creek and its new leadership team are busy getting ready for the start of their 52nd winter season. Look for winter season passes to go on sale on Tuesday September 5th. In the meantime, the resort’s waterpark and bike park are open daily through Labor Day and the resort has a robust calendar of events through the Fall including: weekly fireworks, the Northeast’s largest Oktoberfest celebration and a country music concert featuring top-selling country artist, Lonestar.
About SNOW Operating
SNOW Operating is a company that was founded with a mission to help grow the ski and snowboard industry. They are widely renowned as authorities in resort operation and for using the latest advancements in technique and technology to provide the highest levels of resort guest experiences. Through a process-driven approach they work with their partners to maximize profitability while focusing on improving the guest experience. SNOW Operating is currently partnered with and have implemented their award-winning Conversion & Growth™ Program at more than 40 resorts across North America including: Killington, VT, Jiminy Peak, MA, Camelback, PA, Aspen Snowmass, CO and Whistler Blackcomb, BC. SNOW Operating was also recently named as the owner, operators of Big SNOW America, North America’s first real-snow, indoor ski and snowboard facility, opening at the American Dream in the Meadowlands, NJ in March 2019. For more information, visit snowoperating.com.
About Mountain Creek
Located in Vernon, NJ, Mountain Creek is the NY Metro Area’s premier destination for four-season mountain adventure. Just 47 miles from the George Washington Bridge, Mountain Creek is easily accessible for New York, New Jersey and eastern Pennsylvania residents looking for a world-class resort experience. Mountain Creek offers over 167 acres of winter trails spread across four connected mountain peaks. Mountain Creek offers guests 100% night skiing coverage and the region’s highest vertical drop at more than 1000'.